Module 01
The double diamond, and why process beats talent
Place any design activity in the correct phase, and know whether you should be widening or narrowing right now.
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Check yourself · 7 questions · pass at 70%
- 01
What is the output of the first diamond?
- 02
A stakeholder asks for a chatbot. What's the fastest way to test whether the first diamond was skipped?
- 03
Your team usability tests a prototype and iterates on the findings for six weeks. Adoption after launch is near zero. What most likely went wrong?
- 04
Why is divergence the half that gets cut under deadline pressure?
- 05
Which activities belong in the Discover phase? Select all that apply.
Select all that apply
- 06
Midway through Develop, research invalidates your problem statement. What does this indicate?
- 07
At any given moment, which two questions should you be able to answer about your work?
Revision · 8 cards
These come back on a schedule, spaced to catch you just before you’d forget.
The four phases of the double diamond
Discover, Define, Develop, Deliver. Widen, narrow, widen, narrow.
What are the two diamonds actually about?
First: the problem. Second: the solution. Two diamonds because they answer two different questions.
Output of the first diamond
A problem statement — a sentence, not a screen. Nothing has been designed yet.
The 40-second test for a skipped first diamond
'What will be true for the user that isn't true today?' Silence means the problem was never established.
Why does process beat talent?
Talent is mostly convergent. Process protects divergence — the half that gets cut under deadline pressure.
Is the double diamond a timeline?
No. It describes what mode you're in. Looping backwards is the model working, not failing.
What can usability testing NOT tell you?
Whether the problem is real. It answers 'can they use it', never 'do they want it'.
Where does most work actually arrive?
At the start of the second diamond — as a solution someone already decided on.
Signifier